The tech world is buzzing with anticipation as Apple gears up to release the Vision Pro, its first major hardware launch in nearly a decade, set to hit the US market in early 2024. Michael Hoffman, the CEO of IQXR and Mesmerise Head of Platform, shares an optimistic forecast for this groundbreaking mixed reality headset.
While Hoffman acknowledges the necessity for more affordable options in the market, he firmly believes that the Vision Pro is geared toward mainstream acceptance of mixed reality, citing the brand’s magnetic pull on consumers. “Vision Pro is absolutely ready for mainstream adoption, especially because it’s made by Apple. Once Apple launches a product, users typically flock to it,” he remarked.
Furthermore, Hoffman predicts that Vision Pro will revolutionize enterprise use cases, seamlessly blending physical and virtual realms. He emphasizes the device’s potential in fostering collaboration, noting its capacity to accurately convey gaze and facial expressions for local and remote participants. This, according to Hoffman, will be pivotal in numerous applications, including task guidance, augmented surgery, and space planning, to name a few.
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