In an interview for MarTech Series, Leslie Marshall, Chief Marketing Officer, Mesmerise, shared why now is the time for business leaders to lean into using technologies like virtual reality (VR) and artificial intelligence to stay on the cutting edge of technology and keep up with competitors.
“In the next year, the way in which we think about digital connectivity will likely shift. It’s my view that leaders will need to lean into emerging industries like VR and artificial intelligence to stay on the cutting edge of technology and keep up with competitors. For B2B specifically, as these tools become more advanced and available, marketers have an opportunity to show their products and solutions and create new experiences for their customers in ways that have not been done before. Imagine bringing customers together in virtual reality to gather feedback about a new product in development before the product is in-market or test a marketing campaign, and then make enhancements, or create a new offering altogether.
Co-creation, real-time feedback, and taking your customers on new journeys are all possible with the VR tech available right now. Given the amount of new types of data that will be available about customers, I also think that marketers will need to carefully consider components of the metaverse, including privacy, regulation, and policy. Weighing the need for regulation, access equity, and so on will be paramount as the technology becomes more widely available. Just as new laws came into effect around influencer advertising or regulating how political messaging is delivered to those on social media platforms, the same will have to happen in the metaverse.”
Read the full interview: MarTech Interview with Leslie Marshall, Officer at Mesmerise (martechseries.com)